XAT decision making :2011 :part 2
information:
In
the country of Gagan, air travellers can buy their tickets either
directly from the airlines or from three
websites
that are licensed to offer ticketing services online. In Gagan most of
the commercial transactions are done electronically, and all citizens have an
account with its national bank CeeCee. As a result the three websites have become
popular and each transaction through these
websites
carries a surcharge of Gs. 250 (Gs. refers to Guppes, currency of Gagan). Given
below are four post new-year (January 2, 2011 to February 28, 2011) offers from
three competing websites:
Cozy
_travel Offer: Make a confirmed booking for any service (flight
ticket, hotel or rail tickets) through Cozy_travel.com from December 5,2010 to
February 8, 2011 and become eligible for two free air tickets (offer is limited
to the base fare). Free tickets have to be booked through online requests from
January 1, 2011 to February 28, 2011. The request for free tickets should be
submitted at least twenty-one days in advance. Free tickets are non amendable
(except the passenger name) and cannot be
cancelled.
Free tickets cannot be exchanged for cash or kind with anybody. Cozy_travel
will try its best to secure the free ticket as per the request. However, ticket
confirmation is subject to airline schedule and seat availability in airlines
selected and finalized by Cozy_travel from specific available airlines. Cool_yatra Offer: Book
any air ticket of any airline on Cool_yatra.com on or after December 21, 2010
and
get
your next ticket free. Under this offer, only the base fare of free ticket will
be refunded by Cool_Yatra.com. Customers will have to bear rest of the charges
(other fees and surcharges). The value of base fare will be refunded to
passenger on/after March 1 or fifteen days after completion of travel on free
ticket (whichever is later). The free ticket can be booked only on GagaAir
flights.
The
free ticket must be booked within fifteen days of booking the original ticket
and the travel date of free ticket must be fifteen days after the booking date
of free ticket. There must be a seven day gap between the travel date of main/ original
ticket and the free ticket. The travel date of free ticket should be on or
before February 28, 2011. The free tickets cannot be transferred. On
cancellation of the original
ticket(s),
you no longer remain eligible for the free ticket(s).
Easy_travel
Cash Back Offer: Easy travel offers 25% cash back on all air
ticket bookings between December 5, 2010 and February 28, 2011 using CeeCee net
banking services or its debit/credit card. The cash back amount will be
credited back to customers account within twenty-one days from making the
transaction.
Maximum
cash back during this period is Gs. 400 per person per ticket and total amount
that can be claimed by a customer is Gs. 2,400.
Ek Ke Sath Ek Offer from
Easy_travel: Book an AirSpice ticket with
Easy_travel using any credit/debit card, and get another ticket absolutely
free. The free tickets will
be
issued on AirSpice on its entire network. The offer is valid for sale from
January 11,2011 to January 31, 2011. The free ticket must be booked at least
fifteen days prior to the date of travel and need to be completed within the offer
period. The promotion code for the free ticket will get activated only seven
days after booking the main ticket. Easy_travel will charge a handling fee of
Gs. 1000/- per
person
for any amendments made on main ticket. Cancellations of tickets purchased
under this offer are not permitted. The free tickets obtained under this offer
can not be exchanged for cash and cannot be re-routed.
36. Which offer has got the maximum
chance for becoming the most popular among the air travelers of Gagan during
post new-year period? Among the following options, choose the best
offer-explanation combination. (3 Marks)
A.
Cozy _travel, because the customers will get twice the number of flights and
the offer is applicable for all services provided by Cozy_travel.
B.
Cozy _travel, because it allows any customer to transfer the free tickets to
anyone if they are not interested in using it.
C.
Ek ke sath ek offer from Easy _travel, because it offers absolutely free
tickets to all customers.
D.
Cash Back offers from Easy_travel, because all other offers are restricted
either in terms of
airlines
to choose or the period of offer.
E.
Cozy_travel, because it allows customers to use free tickets even after post
new-year period.
(2011)
37. Suppose the offer from Cool_yatra became
the most popular, and the other two agencies have
sought help from business consultants to
make their offers more attractive. Identify the best
recommendation among the following
.(3
Marks)
A.
Recommendation for the Ek Ke Sath Ek Offer of Easy_travel: Negotiate with
GagaAir to come up with an offer that provides one free ticket for
every
main ticket booked in AirSpice.
B.
Recommendation for the Cash Back Offer of Easy_travel: Ensure that cash back
amount will
be
credited back to customer’s account within fifteen days.
C.
Recommendation for the offer from Cozy_travel: Reduce the number of free
tickets to one and
applicable
only for air ticket booking (not for other services), but allow customers to
book
their
free tickets from Cozy _travel. com in GagaAir or comparable airlines without
any date
restrictions.
D.
Recommendation for the Ek Ke Sath Ek Offer of Easy_travel: Negotiate with
GagaAir to come
up
with an offer that provides one free ticket for every main ticket booked in
GagaAir and run
both
offers simultaneously.
E.
Recommendation for the offer from Cozy_travel: Do not allow customers to
transfer tickets to
others,
but disclose that Cozy _travel will consider both GagaAir and AirSpice flights
that
connect
all cities in Gagan for issuing free tickets.
38. Jagan is appearing for MAAT exam on
January 2, 2011, in a city which is not his home town and he is yet to book the
air ticket to reach his hometown from MAAT centre. Based on his MAAT
performance, he is confident about
getting an interview call from the institute of his choice located in Akashpur.
All institutes associated with MAAT will contact the short-listed candidates
within next two weeks with venue details and date of interview. Interviews will
be scheduled within fifteen days from the date of announcement of shortlist,
and will be held at the respective institutes. Jagan’s hometown, MAAT centre,
and Akashpur are connected by all airlines and the base fares starts at Gs.
1,000. While visiting Akashpur for the interview, Jagan will have to put up in
a hotel. The minimum charge for booking a hotel in Akashpur through Cozy-travel
is Gs. 2,400. Equally good hotels which are not listed in the Cozy _travel website
charge Gs. 1,000. All the three travel websites assure a minimum of one free
air ticket for every booking. If Jagan has no other reason to fly which one of
the following offers should Jagan go for? (3 Marks)
A.
Ek Ke Sath Ek Offer of Easy_travel
B.
Get the flight ticket and hotel booking from Cozy _travel. He should use
confirmed free ticket for return journey and exchange extra tickets (if any) on
barter basis
C.
Get the flight ticket through Cozy_travel, and use the second ticket if
available for the return
journey
D.
Get the flight ticket from Cool_yatra
E.
Get the flight ticket and hotel booking through Cozy_travel, and use free
tickets for return journey
(2011)
39.
Janaki needs to reach Khilli on January 28 to visit her uncle, and will return
after fifteen days. Janaki
found
that the minimum fare for both the to and fro journeys is Gs. 5,000 which
includes Gs. 1,200 base fare. If all airlines connect Janaki’s city to Khilli,
and all three offers (except the Cash Back Offer) ensure minimum of one free
air ticket, which of the following should Janaki opt for?
A.
Ek Ke Sath Ek Offer of Easy_travel
B.
Cash Back Offer of Easy_travel
C.
The Cozy_travel offer
D.
The Cool_yatra offer
E.
Buy air tickets directly from airline websites
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